The 4 New Marketing Elements for the Digital Era

Are the 4 marketing P´s suffering changes, are they becoming the

4 marketing C´s?

Coming back to the past in where the conventional marketing drove its effort to achieve its target through the 4 marketing P´s (Product, Price, Promotion and Place), nowdays we look ahead and we should teach to the future marketing students of the digital generation a new concept; The 4 Marketing C´s. 

A student will think about “Why should I pay attention to the Product when creating a precious content I can drive people to my product?"

The main goal of Product, Price, Promotion and Place, well known as Marketing Mix was under the rules of satisfying a target or achieving a target. Today we see that we can get a target as long as we are obeying the new rules for the digital marketing era.

What is the meaning of the 4 marketing c´s?

It is as simple as Creative+ Clear+ Content+ Consumer

Now I am going to explain the reason why I think it is crucial the 4 c´s for the online marketing;

A website is your company face and probably the road your customer chooses to buy your products, so your website has to be Clear to read.

A successful website you don’t measure for the traffic you get, a web is measured for the quality of traffic you obtain. Having that on mind, Content is crucial.  

People searches for something they are looking for or some information that could solve their doubts, so…A suited Content to your audience’s need it is vital.

Now imagine you attend to a party, and two of the people there are wearing the same dress as you are…Will you highlight in that party?... Be Creative to catch the people eyes. Remember that your “company dress” will be your website

Think about who is going to make your sales grow! Keep attention on the Consumer, satisfy their real needs, find the way and words they use to communicate with others, what social media they usually use, etc…