How to be a Social Media Lead?
There is a key skill that you have had to born with; Social by Nature
On the same
way that you interact with people in a party, the digital environment should
obey the same roles; Content and Engage. In other words; Show something
interesting and you will catch people´s attention.
As I
detailed on previous posts, Content is the main point to engage an audience. The most important it is not a value content that we think it might be liked; it is the one we know the
community is looking for.
Open your eyes and ears! Listen the street trends, look how the community reacts to
certain actions, and read some news that might affect your market…
Always keep
on mind; Listen and Listen! I am
going to explain it with an example; Imagine that you are in a shop and you
want to buy a X soup and there isn’t, but you know there are
plenty of shops selling the soup you wish…You are waiting for
someone to assist you and in your mind you´ve only one thought: “my yummy soup for
this freezing day” and none there…you are waiting 15minutes…What would you
do?
In the
virtual community happens the same, so keep one hour or more of your time to assist your audience, you have to listen their needs and try to solve Ad-hoc
clients enquires too.
Positive
Feedback vs Negative Feedback and the impact they have upon our
subconscious mind as individual is strong, but in a virtual community we can
squeeze these two effects and they can become
Holding
hands with a PR agency it will help you to make a social
buzz!
Why is so
important the investigation? Simple! Investigation is evolution. In our
case we are focused on Social Media, therefore we will surf for searching the
top “Trend Social Tools”, the ones that my community uses the most.
Yes, we are
very close to be a Social Media Lead! Just don’t forget… Create engage, Be
Quick to respond, Take care of the Community, Keep attention to your Language and the
most important…
Be yourself; Social by Nature!!
